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WHY THE pencil?

The pencil is a mighty sword.

Quick when making ideas visible.
Flexible when evolving plans.
Powerful when turning strategy into solutions.
And always—the first tool in my creative process.

No branding solution should be built without sketching first.

 
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BEhind

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HARRY DECKER

FOUNDER & CREATIVE DIRECTOR

The first thing I did when I sat down to write this, is grab a pencil—as always.

I don’t quite remember when I started this habit, but I’ve spent most of my life sketching, writing and doodling.
It is an amazing tool to organize thoughts quickly and get ideas on paper in front of you.
Over time, this slowly became a passion, obsession and then— thankfully—a full career. 

I love developing creative concepts, bringing smart thinking to life with good creative strategy and flawlessly turning designs into solutions that work.
But first, I sketch.

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One could say my strength is finding a unique angle of approach and then conceptualizing strong ideas focused around that—and directing these concepts towards a given business goal. Clients from across the globe seem to love it.

Over the last 20 years I have created effective advertising for a wide range of brands and across a vast variety of media from traditional advertising to web to full digital experiences. 

Now, I run a design business, expanding my horizons in the digital space and tackling client brand, product, commerce and business challenges.
Find out how I can help growing your brand, business and bottom line.

Aside from my own pencils, I bring a lot to the table, from conception to production, from brand strategy to user experience.
I would be more than happy to prove it to you in person. In fact, I challenge you to try me.

 
 
 

 

SOME OF THE BEST IDEAS HAPPEN OVER COFFEE.

Find out what's possible!

Contact me and I will pencil you in for a FREE introductory brand consultation.

Beverage on me. Just like that.

 
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